Who we are

The “open source” for mobility

We are a network of independent specialist journalists from the mobility sector who have created a common economic and idealistic foundation. For media of all kinds, our Autoren-Union Mobilität today offers the only open source for exclusive, reliable, up-to-date and comprehensive information on all aspects of mobility and its players. That is our mission.

And this is the reality of the Auto-Medienportal and its derivatives:

Media experts confirm our concept with facts and figures: Well over a billion Internet reach, 30 million distributed print circulation for our range of texts and illustrations in our customers' media and over 300,000 special interest readers for our own portals:

Auto-Medienportal:: Online news agency with a comprehensive overview of the scene
e-Medienportal:: Concentrate of news about electromobility
Car-Newsdesk:: A selection of internationally interesting information in English
Newsletter:: Daily to a target group consisting of two-thirds media professionals and one-third car professionals
Media database:: 70,000 texts, 230,000 photos and 3000 videos available at any time

Also available as a special product for digital media and smart handhelds

Auto-Newsdesk:: Fast, attractive and direct for anyone who values their mobility

These sources are constantly updated. We call them open sources because readers and media can use them free of charge for publications, provided this is done in an editorial environment (see terms and conditions).

In addition, we offer a premium portal to a select group of authors and editors - a closed user group:

Car-Editors Content:: Our authors' own reports and exclusive stories

The content of this portal is only available to subscribers or publishers who have agreed to pay appropriate fees (see Car Editors Content terms and conditions).

With each of our portals, we provide readers and media makers with a menu from which they can choose their topics. Experience shows that the better the menu, the greater the reach achieved. This model of our intermediary role between sender and medium is unique:

We focus on the entire industry, not just clients
We are a partner for all media, not just for subscribers
We provide our services seven days a week
We reach the target group daily and directly
Our work lands on exactly the right screen
Topicality, relevance, expertise and professionalism are our credo
We are a service provider - for sponsors and media colleagues alike
Our portals not only reach editorial offices, but also more than 300,000 readers.

Focus on the movers and shakers

Our readers are very important to us as confirmation of our role among the experts and opinion makers in the scene, but also as a source of feedback on our work. However, the target group that gives us the big response and allows us to penetrate the Internet is the media with their editors and authors. We base our work on their expectations:

Our goal:: Reliable reporting that does justice to the topic. Seven days a week, our media provide the overview that every editorial team expects for thorough and up-to-date work.
Our style:: We deliver print-ready texts that every editor can accept. When it comes to photos, videos and audio, we strive for a large selection compiled according to media-specific criteria.
The bottom line:: Reliable reporting that does justice to the topic. Seven days a week, our media provide the overview that every editorial team expects for thorough and up-to-date work.

A look at the statistics

Access to the professionals' screens seven days a week with our newsletter is a driving force behind our success. This is where the impressive journey of a news item into the global web and social media begins. On average, around one million texts, photos and videos are retrieved from our database every week, 50:50 text and image data respectively. 400,000 texts are read or processed via copy & paste. An additional 50,000 PDF files are downloaded. And a further 50,000 files are rich text formats, as used by professionals for further processing in their media. In addition to the 500,000 image file downloads, around 10,000 video downloads are added every week.

Win-Win-Win

The statistics speak for us. Win (1): Every editor can choose the right material from the current menu of news and stories. Because the quality is right. Win (2): The better our portals are financed, the better the quality of our work and thus the way open to the wide world of Internet coverage Win (3).

Landau checks

Landau Media has been showing us the overall success of our portals since May. They report eand 1000 clippings with a reach of 1.3 billion and a print circulation of 30 million.

Extras for the web

Technology, design, studies, concepts, interviews, background reports - topics are left lying around everywhere in the company, for example because they don't fit in with the current campaigns. The editorial team edits individual topics or series for publication in our premium content hub “Car-Editors Content” in line with our quality expectations.

Stadthagen, November 2024