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New leading European trade fair: Brussels takes over from Geneva

The 2026 Brussels Motor Show impressively demonstrates how much the Belgian trade fair has changed in recent years. What was once considered a classic sales platform for the Belgian market is now a European industry gathering with international appeal. More and more manufacturers are using the start of the year in Belgium to present new models, studies and strategies - a change of role that has long since allowed the trade fair to step out of the shadow of the legendary Geneva Motor Show, which has disappeared from the calendar.

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Brussels Motor Show 2026: Our author Guido Borck at the new Toyota Hilux.

Brussels Motor Show 2026: Our author Guido Borck at the new Toyota Hilux.

Photo source: Toyota via Autoren-Union Mobilität


Brussels Motor Show 2026: Kia EV 2 Hyundai Staria BEV Peugeot 408 Opel Astra

Brussels Motor Show 2026: Kia EV 2 Hyundai Staria BEV Peugeot 408 Opel Astra

Photo source: FEBIAC via Autoren-Union Mobilität


Brussels Motor Show 2026: Hyundai Staria Electric.

Brussels Motor Show 2026: Hyundai Staria Electric.

Photo source: FEBIAC via Autoren-Union Mobilität


Brussels Motor Show 2026: Kia EV 2.

Brussels Motor Show 2026: Kia EV 2.

Photo source: FEBIAC via Autoren-Union Mobilität


Brussels Motor Show 2026: Leapmotor B05.

Brussels Motor Show 2026: Leapmotor B05.

Photo source: FEBIAC via Autoren-Union Mobilität


Brussels Motor Show 2026: Mazda CX-6 e.

Brussels Motor Show 2026: Mazda CX-6 e.

Photo source: FEBIAC via Autoren-Union Mobilität


Brussels Motor Show 2026: Mazda CX-5.

Brussels Motor Show 2026: Mazda CX-5.

Photo source: FEBIAC via Autoren-Union Mobilität


Brussels Motor Show 2026: Opel/Vauxhall Astra (facelift).

Brussels Motor Show 2026: Opel/Vauxhall Astra (facelift).

Photo source: FEBIAC via Autoren-Union Mobilität


Brussels Motor Show 2026: Peugeot 408 (facelift).

Brussels Motor Show 2026: Peugeot 408 (facelift).

Photo source: FEBIAC via Autoren-Union Mobilität


Brussels Motor Show 2026.

Brussels Motor Show 2026.

Photo source: FEBIAC via Autoren-Union Mobilität


Brussels Motor Show 2026.

Brussels Motor Show 2026.

Photo source: FEBIAC via Autoren-Union Mobilität


Brussels Motor Show 2026.

Brussels Motor Show 2026.

Photo source: FEBIAC via Autoren-Union Mobilität


Brussels Motor Show 2026.

Brussels Motor Show 2026.

Photo source: FEBIAC via Autoren-Union Mobilität


Brussels Motor Show 2026.

Brussels Motor Show 2026.

Photo source: FEBIAC via Autoren-Union Mobilität


Brussels Motor Show 2026.

Brussels Motor Show 2026.

Photo source: FEBIAC via Autoren-Union Mobilität


Brussels Trade Fair.

Brussels Trade Fair.

Photo source: FEBIAC via Autoren-Union Mobilität


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