Renault is back on the Champs-Élysées
After three years of renovation work, Renault has opened its new flagship store on the magnificent Champs-Élysées avenue in Paris. The central focus is a spiral-shaped, 170-metre-long ramp ("Carwalk") that winds upwards like a road within the showroom. From the top floor, which overlooks the Champs-Élysées, two giant steel rhombuses are suspended, slowly moving through the space and coming together every hour to form the brand logo.
The new brand center, which covers over 2260 square meters, also includes a restaurant and a boutique as well as an outdoor terrace. The exhibition hall will also be used regularly for cultural events.
Renault has always had a presence at 53 Avenue des Champs-Élysées. As early as 1910, Louis Renault was the first car manufacturer to open a showroom on the famous street. The location has always been known for its special architecture. The Renault Pub from the 1960s and the Atelier Renault from the early 2000s are examples of this. (aum)
More info for topic: Renault , Flagship Store
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Photo source: Renault/Clément Choulot via Autoren-Union Mobilität
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Photo source: Renault/Clément Choulot via Autoren-Union Mobilität
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Photo source: Renault/Clément Choulot via Autoren-Union Mobilität
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Photo source: Renault/Clément Choulot via Autoren-Union Mobilität
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Photo source: Renault/Clément Choulot via Autoren-Union Mobilität
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Photo source: Renault/Clément Choulot via Autoren-Union Mobilität
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Photo source: Renault/Clément Choulot via Autoren-Union Mobilität
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Photo source: Renault/Clément Choulot via Autoren-Union Mobilität
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Photo source: Renault/Clément Choulot via Autoren-Union Mobilität
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Photo source: Renault/Clément Choulot via Autoren-Union Mobilität
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Photo source: Renault/Clément Choulot via Autoren-Union Mobilität
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Photo source: Renault/Clément Choulot via Autoren-Union Mobilität
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Photo source: Renault/Clément Choulot via Autoren-Union Mobilität
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Photo source: Renault/Clément Choulot via Autoren-Union Mobilität
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Photo source: Renault/Clément Choulot via Autoren-Union Mobilität
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Photo source: Renault/Clément Choulot via Autoren-Union Mobilität
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Photo source: Renault/Clément Choulot via Autoren-Union Mobilität
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Photo source: Renault/Clément Choulot via Autoren-Union Mobilität
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Photo source: Renault/Clément Choulot via Autoren-Union Mobilität
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Photo source: Renault/Clément Choulot via Autoren-Union Mobilität
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Photo source: Renault/Clément Choulot via Autoren-Union Mobilität
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Photo source: Renault/Clément Choulot via Autoren-Union Mobilität
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