Hyundai is represented as a car manufacturer at the Gamescom computer games fair in Cologne (August 20-24). In the "Retro & Family Area", the brand will be presenting its Insteroid concept car and the "INSTEROID Retro Arcade" game developed in-house. The study is based on the all-electric Hyundai Inster and integrates design elements inspired by video games. In Cologne, visitors can try out the game in a retro arcade experience zone, take part in a ranking and experience the multi-sensory driving functions of the vehicle on display. With its appearance at Gamescom, Hyundai aims to appeal to a younger audience in particular and win them over to the brand. Audi and Puegeot are two other brands taking part in Cologne. The French will be presenting the E-3008 at the joint stand with Rockets Beans TV (aum).
More info for topic: Hyundai Insteroid , Gamescom
Share this article: