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The Hyundai Insteroid is coming to Gamescom

Hyundai is represented as a car manufacturer at the Gamescom computer games fair in Cologne (August 20-24). In the "Retro & Family Area", the brand will be presenting its Insteroid concept car and the "INSTEROID Retro Arcade" game developed in-house. The study is based on the all-electric Hyundai Inster and integrates design elements inspired by video games. In Cologne, visitors can try out the game in a retro arcade experience zone, take part in a ranking and experience the multi-sensory driving functions of the vehicle on display. With its appearance at Gamescom, Hyundai aims to appeal to a younger audience in particular and win them over to the brand. Audi and Puegeot are two other brands taking part in Cologne. The French will be presenting the E-3008 at the joint stand with Rockets Beans TV (aum).

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Photo source: Hyundai via Autoren-Union Mobilität

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Photo source: Hyundai via Autoren-Union Mobilität

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Photo source: Hyundai via Autoren-Union Mobilität

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Photo source: Hyundai via Autoren-Union Mobilität

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Photo source: Hyundai via Autoren-Union Mobilität

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Photo source: Hyundai via Autoren-Union Mobilität

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Photo source: Hyundai via Autoren-Union Mobilität

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Hyundai is presenting the Insteroid vehicle study together with a retro arcade game at Gamescom in Cologne, Germany.

Hyundai is presenting the Insteroid vehicle study together with a retro arcade game at Gamescom in Cologne, Germany.

Photo source: Hyundai via Autoren-Union Mobilität

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Peugeot E-3008.

Peugeot E-3008.

Photo source: Autoren-Union Mobilität/Peugeot

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