Cupra overtakes Seat

Sales of one brand fell by 21.4 percent, while those of the other rose by 33.4 percent: with 167,600 deliveries, Cupra overtook the core brand (135,000 vehicles) for the first time at Seat in the first half of the year. On balance, sales by the Spanish automotive group increased by 1.7 percent compared to the same period last year.

At 7.6 billion euros (minus two percent), turnover was almost on a par with the previous year. However, changes in the sales mix, EU tariffs on the Cupra Tavascan manufactured in China, product costs and tougher competition in important markets reduced the result considerably. The profit amounted to 38 million euros. This is almost 91 percent less than in the first six months of the previous year, but still 33 million euros more in the second quarter than in the first quarter.

The planned temporary reduction in production at the main plant in Martorell as part of the conversion of the site to the production of the Volkswagen Group's urban electric vehicle family in 2026 also had a negative impact on earnings.

At 54,700 units, the Cupra Formentor remained the company's best-selling model in the first six months of 2025. However, Seat has postponed the market launch of its performance brand planned for 2030 for the time being in light of the current situation. (aum)

Sales of the Spanish core brand fell by over a fifth, while sales of the performance brand rose by a third. Profit slump of over 90 percent in the first half of the year.