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Next Generation Mobility

Interview with Mario Köhler: "Battery-electric drive is not the only way"

cenews – March 2, 2025

Photo source: Toyota/Harald Dawo via Autoren-Union Mobilität

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Photo source: Toyota/Harald Dawo via Autoren-Union Mobilität

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Photo source: Toyota via Autoren-Union Mobilität

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Photo source: Toyota/Harald Dawo via Autoren-Union Mobilität

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Photo source: Toyota/Harald Dawo via Autoren-Union Mobilität

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Photo source: Autoren-Union Mobilität/Frank Wald

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Photo source: Autoren-Union Mobilität/Toyota

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Photo source: Auto-Medienportal.Net/Toyota

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Photo source: Auto-Medienportal.Net/Toyota

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Photo source: Auto-Medienportal.Net/Toyota

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Photo source: Auto-Medienportal.Net/Toyota

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Photo source: Auto-Medienportal.Net/Toyota

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Photo source: Autoren-Union Mobilität/Toyota

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Mario Köhler has been in charge of Toyota Germany since the beginning of the year. And with the launch of the all-electric B-SUV Urban Cruiser, one of the most important new models for him is about to be launched. "We must now transform the strength we have built up over the years in hybrids into battery electric vehicles," says the German importer boss. We spoke to the experienced automotive manager about Japanese-German partnerships and the "Prius effect".

Further links: Toyota-Mediaseite

More info for topic: Toyota Deutschland , Mario Köhler

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