"Made in Germany" beats "Made in China"

Made in Germany" is still one of the most important purchasing criteria - not only in Germany, but also in the UK, Spain and France. This even applies to cars that are not even built in Germany, according to a large-scale customer survey conducted by market researchers at Appinio. Most prospective buyers still value "German virtues" such as durability and reliability. Cars from China, on the other hand, have a hard time. A low price also counts less than you might think.